11/7/2022 0 Comments My name is joe thomas lossless![]() ![]() But (as always) honesty is king – the same goes for the two of us when we are working together. There are also A&R related situations – letting someone know that the latest demo is not what you’re actually looking for can be quite hard. Or a damaged vinyl cut which needs a re-cut then leads to a delay in your release plan. Technical problems that can occur in the manufacturing process can be something like a vinyl sleeve arriving that is different to what you originally ordered, which then has to be reprinted. Last but definitely not least it’s about the awareness that you’re fully responsible for anything and everything related to the label - the music, the artwork, the sound, the mastering and manufacturing process, and how we promote and make the most of what we put out there.ĭifficult situations can be so diverse – and challenging. We are constantly exchanging ideas with our artists and the ability to grow together as a team is extremely important to us. The desire to share something unique with our listeners is crucial to us and our artists too. MS: First and foremost a true and ongoing fascination and passion for music are key. MM: What would you say is key to starting and running your label? What are some difficult moments? We just felt the urge to start doing our own thing and build a label-family that would work as a platform to showcase our vision for dance music. Both of us had wanted to launch a label for a long time and had the idea stuck in our heads. MM: When was Lossless found? What instigated the desire to launch the label? It was a natural progression that we eventually ended up working and producing music together and eventually founding our own label, LOSSLESS. We met somewhere along the way in Munich’s nightlife in the early 00s’ and quickly became good friends and soon started DJing together. Back then we didn’t know each other but we both started Djing around the same time in the mid/the late 90s as electronic music was really inspiring! This passion for music led us to work in the same industry focusing on label management or music production and as sound engineers. We were both bitten by the bug in the early 90s when house and techno really took off – with raves, club nights and loads of fresh and interesting 12” vinyl releases happening week in and week out. Mathias Schober: Music in all its aspects has always had a huge influence on us. MM: What are your backgrounds in music/electronic music? How did you two meet & start working together? With the birth of our label LOSSLESS, we chose new artist names for our own output – Mathias’ SB alias was born and our collaboration moniker was simply stripped back and we ended up with our initials, SBTH When we started producing together, we worked as SHOW-B & Thomas Herb, as Mathias used the moniker SHOW-B. The meaning of the name is actually pretty simple. Thomas Herb: SBTH is Mathias Schober and me, Thomas Herb. Magnetic: Who are SBTH? What does the name stand for? ![]()
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